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What EVERY Potential Employee MUST Sign!

Every dentist should check references and do background checks on job applicants, prior to making a hiring decision. Too many times, a non-confrontational dentist will hastily hire the first applicant that impresses him, without conducting the necessary background and reference checks.I recommend that all dentists use a disclaimer/release form as a part of their job […]

Director In Charge of First Impressions

I recently visited a huge accounting firm in Atlanta to meet with their dental division. I was very impressed with the level of customer service demonstrated by everyone I met, starting with my initial telephone conversation. Most impressive was their “gatekeeper,” Sandy, positioned at the main desk located in the entrance area to the huge […]

Quit Sending Patients Out the Door!

A wonderful way to increase profitability in your dental practice is to strategically refer fewer procedures out of your office. Review your referral habits by analyzing the type and volume of procedures you’re currently referring to specialists. Chances are, you’ll be able to identify procedures that you can be trained to perform comfortably in your […]

The Perfect TimeTo Budget

Fall is the perfect season to calculate your practice budget for the approaching New Year. The process can be as simple as listing your annualized expenses for the current year, and next to these numbers, writing the anticipated changes for the following year, whether they are higher or lower. When you total the difference, you […]

The Best Internal Marketing Call You Can Make

A post-op telephone call made by the dentist to the patient is a great motivator to inspire patient loyalty. The unexpected display of concern demonstrates the level of caring that the patient can expect from you and your dental office. There are some important logistics to keep in mind concerning the calls. As you go […]

Minimize Cancellations and No-Shows With This Form!

Every office should have an “Appointment Agreement” or “Appointment Policy” form as a part of their new patient packet. The form should be a one-page, easily understood request for a minimum of two business-days notice, should a patient need to change or cancel a dental appointment. I also suggest including a statement such as the […]

What’$ More Important Than Financial Freedom?

If you read articles on finances and retirement planning, you understand the term, “financial freedom.” Simply stated, financial freedom is achieved when you acquire enough wealth to provide for personal and family needs for the remainder of your life. This is a dollar amount that is defined by a series of projections and calculations. There […]

Please Write This Down!

Last week I attended the 102nd Hinman Dental Society Meeting in Atlanta. During the three-day meeting, I attended three excellent CE courses with an average attendance of greater than 300 dentists. The three meetings allowed me the opportunity to catch up on the latest information on Endodontics, local anesthesia, and current strategies for achieving growth in […]

I’M GLAD YOU’RE HERE!

The other evening, my wife and I decided to try out a neighborhood restaurant for the very first time. Once we were seated, our young waiter greeted us and enthusiastically questioned if we had visited the restaurant before. He then stated, “I’m really glad you decided to try our restaurant tonight. I know you’re going […]

The Art of Saying Thank You!

Today, I had an appointment to have my blood drawn in preparation for my semi-annual physical examination scheduled for the following week. After waiting with about six other patients for my turn to “get stuck,” my opportunity finally arrived. The rather “stand-offish” technician called my name and pointed to the chair in which I was […]