There have been many articles written espousing the strategy of marketing a specialty periodontal practice to the staff of the referring generalists. It is not a new concept. The thinking behind this is that in many cases, the hygienist at the generalist’s office may spend more time with a prospective specialty patient than the general […]
Why do staff members often feel underpaid, underappreciated, and overworked? Conversely, why do doctors complain that they are taken advantage of, manipulated, and short-changed? This resultant dichotomy of views is one of the major contributing factors to high staff turnover – an incredibly costly and stressful ordeal that naturally sends the wrong message to patients […]
Use the GOLDstein Standard and Never Again Start a Root Canal You Can’t Finish Your safety net to guarantee super-productive endodontic treatment scheduling By Michael D. Goldstein, DDS, FAGD When I was partnered with Dr. Kit Weathers at our two-day, hands-on endodontic “Root Camp” seminars, we were regularly amazed at the improvements in efficiency that […]
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